Mr. David Ong Kah Seng
CEO & Chief Learning Consultant


David has more than 20 years of Managing, Developing and Training Human Capital both local and regional countries which includes, Myanmar, Bhutan, Hong Kong, Malaysia, Indonesia, Thailand and various provinces of China.

His vast training experiences and travels make him a close Business Consultant with numerous corporations, partnering them in their Organization Development in areas related to Values and Culture, Training Needs Analysis, Training Evaluation and Leadership Competency Model.
His niche areas are delivering Leadership Competency Related Programs; ie, Change Management, Decision Making, Problem Solving, Creativity, Innovation, Negotiations, Diversity Management, Team Enhancement and Communications.

His professional training development includes PDTD from STADA/Singapore, Training Design from Wagga Wagga/Australia and Training Methodologies from Canada. 

He is also the Master Trainers with a few recognized institutions in conducting Train The Trainer programs in Training Delivery, Training Methodology, Training Design, OJT Structuring, Test Constructions and Presentation Skills.

His passion in Human Behavioral Science has seen him being certified in numerous profiling tools namely; Whole Brain Thinking HBDI level 1 and 2, TetraMap in Leadership, Art of Profiling and others.  

David also has vast experience in military communication setting after serving 18 years in the RSAF, early retiring as a Principle Instructor. He is also conversant in both English and Chinese.

David's Professional Certification and Accreditation

Professional Diploma Training & Development
Certified in Training Design
Certified in Whole Brain Thinking (HBDI)
Certified in TetraMap Leadership Profiling
Certified in “Art of Profiling” by Dan Korem
Chief Training Assessor - RSAF
Master Trainer -Institute of Technical Education

Master Trainer -IBF
Psychology Consultant - Air Force School
Senior Associate - MINDEF CMD 
Senior Consultant - Insight Faculty
Senior Consultant - DE-Aspire
Senior Consultant - Herrmann International

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Professional Consultants @ BE-MAD

BE-MAD provides top professional services and has professional staff of suitable qualification and experience to serve the needs of its clients. All our consultants are graduates from local and overseas universities and are experienced in their field of practice.

Tom Watson, our Principal Consultant in Leadership Training was a corporate executive with over 30 years of experience and led several multi-national organizations and start-up companies in Asia.  

Most recently he was the President for the Asia Pacific Region of KPG, a Kodak affiliated company doing business in the commercial printing industry and headed up this company from its start up in 1998, moving it from an initial loss position to one of being a major contributor to the returns of KPG world wide.After joining Eastman Kodak in 1974 he enjoyed various corporate experiences while serving in positions in engineering, distribution, market research, and product management.  These roles prepared Tom well for his 15 years experience in Asia where he honed his senior management skills while working and living in Singapore and South Korea.  As the GM of Kodak’s subsidiary in Korea he led the organization to record results and was selected to establish and lead a start-up subsidiary company covering China, Korea, India, Australia, and the countries of Southeast Asia. 

Tom excelled in his leadership as the Regional President of this multi-cultural organization and decided to start his own business consulting company, headquartered in Singapore, in 2006.  Tom’s greatest interest is to share his leadership experience with managers faced with the challenge of leading organizations and teams in multi-cultural environments.

In addition to his significant corporate experience, Tom had a parallel career in the U.S. Army.  After graduating from the United States Military Academy at West Point in 1969 he proceeded to serve in various roles on active Army duty for 5 years during the Vietnam War era.  He continued his military service in the Army Reserves, serving in numerous command and staff positions of increasing responsibility and left the Army Reserves having attained the rank of Colonel. 

Tom holds a BS from West Point and an MS in Education from the University of Southern California.  He also furthered his military education by attending the Command and General Staff College and U.S. Army War College. <back to top>

Filomena is able to motivate and inspire people to learn in a relaxed atmosphere. Her pragmatic approach and lively style stimulate group discussion and help her seminar participants work on relevant issues to improve personal and organisational effectiveness. Filomena has been in the human resources development field since 1984. She has designed and conducted communication and leadership, train-the-trainer and HRD programmes for senior managers and executives in the banking, finance, hotel and manufacturing industries in the private and public sectors. Filomena has: a MA degree in Education and Human Resource Development from the George Washington University in the U.S.A., a BSc (Hons) degree in Economics from London University College, a Diploma in Training and Organisational Development from the National Productivity Board of Singapore, an Advanced Certificate in Training & Assessment from the Singapore Workforce Development Agency. Filomena is also an Accredited DISC consultant and a Facilitator and a Member of the Herrmann International Network. Filomena started her consulting firm, FL Applied Learning in 1996. <back to top>